Zepto ads analytics
Zepto ads analytics: every brand in the paid slots.
Zepto’s ads console shows your own campaigns. Shelf shows the rest of the page: which brands held the paid slots on your keywords and on your own brand name, in which cities, and where on the page they sat.
In the product
What you see
- A rival’s ad map
- For a rival you watch: the Zepto keywords it held a paid slot on, the cities where it did and the cities where it did not, and where on the page its slots fell.
- Who is on your name
- The brands that held a paid slot when a shopper typed your brand name on Zepto, and in how many cities.
- Who pays in your category
- For each keyword of your category: the brands in the paid slots, each one’s share of them, and how much of the first ten was paid.
- Your own ads, from outside
- Where your paid slots showed up and where they did not, beside your unpaid place on the same keyword.
The screen
The ads screen in Shelf
From the read
From the read
On Zepto, 36% of search results were ads, and on 98% of brand names, another brand held a paid slot.
Method
How we read it
- 1
Tell Shelf who to watch
Your brand and the rivals you care about. No ad account, no seller login.
- 2
Shelf searches Zepto
At each city’s stores, city by city, noting every slot Zepto marks as paid, with the brand in it.
- 3
You see who pays where
Shares over many reads, never one look: paid slots move between searches, so a single screen proves little.
Why it is needed
What Zepto shows you, and what it does not.
- What Zepto’s ads console shows
- Your own campaigns: what you spent, what showed, what was clicked.
- What Shelf adds
- Everyone else on the page: the brands in the paid slots on your keywords and on your name, city by city, as a shopper saw them on Zepto.
Keep reading
More for sellers on Zepto.
- Quick commerce ads analyticsEvery app, side by side
- Zepto keyword researchWhere you rank, keyword by keyword, city by city
- Zepto competitor analysisA rival’s shelf, prices, search and ads beside yours
- Zepto out of stock trackingListed, in stock or out, dark store by dark store
- Zepto price trackingYour prices and a rival’s, pack by pack, store by store
- Zepto APIProduct, price, stock, search and ads data, without building a reader
- Zepto data without scrapingEvery store, every day, without running a scraper
- What Shelf reads on ZeptoThe shelf, search and ads, with their dates
The same on Blinkit, Swiggy Instamart, BigBasket, Flipkart Minutes and JioMart.
Blinkit, Zepto, Swiggy Instamart, BigBasket, Flipkart Minutes, Amazon Now, JioMart, FirstClub, Myntra M-Now, Nykaa Now, Zepto Pharmacy, Zepto Cafe, Bistro, Swish, Supertails, OZi, Peeko, Plazza, Slikk, ZILO, KNOT and DMart Ready, their icons, and the brand names shown in the data, are trademarks of their respective owners. They are used here to identify what was measured. We are not affiliated with, endorsed by or sponsored by any of them.
Plans
What each plan includes
All of this is one product, Shelf: Pro opens every screen in full, and Free opens part of each. These are the rows for this page.
| What you see | Freeno card | Pro₹29,999 a month |
|---|---|---|
| Your own search and ads: your rank, your share of search, who is on your name | Your counts | You, every rival and every advertiser |
| A rival’s search and ads: its keywords, its paid slots and its cities | Its totals | Every rival, in full |
Prices in rupees, per month, GST included. Pay once for 30 days, or turn on autopay and stop it any time. Compare every plan
Questions about Zepto ads analytics
Can Shelf show what a rival spends on Zepto ads?
No. Spend, bids and clicks sit in the rival’s own ads account. Shelf shows placements: where its paid slots appeared, on which keywords, in which cities.
Does a rival in the paid slots on my name mean it bid on my name?
Not always. Zepto also places paid slots by category, so a brand can show up on your name without choosing it. Shelf reports what was on the page and leaves the intent out.
How does Shelf know a slot is paid?
By Zepto’s own mark on the result, the one a shopper sees. A slot Zepto does not mark is counted as unpaid.
Do I need my Zepto seller login?
No. You sign in to Shelf with an email address. Nothing in Shelf is built on a seller login or an ad account.
Keep reading
The rest of the product
- Ads intelligenceWhich brands hold the paid slots on your keywords and on your own name.
- Search intelligenceWhere you rank in the unpaid results, for each keyword in each city.
- Shelf intelligenceThe dark stores where a rival is on the shelf and you are not.
- Price intelligenceYour price beside a rival’s on each app, and what changed since the previous read.
- Location intelligenceEvery store of every app Shelf reads, refreshed every week: where each one is, every detail, and what changed.
- Product intelligenceWhich categories have room to enter, who sells them, at what price and pack, and what a rival sells that you don’t.
- Alerts and filesEmail, Slack, your own webhook, and Excel or CSV of any table.
See the shelf, every day.
Every store read every day. Pick a category and see who leads it, what sells out, who ranks in its searches and who pays for its ads. Free.
No card and no seller login needed.