For investors, analysts and researchers
For people who study the channel, not one brand. The methodology states how each figure is counted, so it can be checked, and quoted.
Download the sample file (Excel): four sheets, a few rows of each table, laid out like a file the product exports.
1,019brands were on the shelf in skin care.
12,065stores read, one by one
11,234 of them on the grocery apps. 831 stores, cafes and kitchens on the category apps. 22 apps in all.
Each store read on its own. Every app, and what Shelf shows on it
From the read
These are figures about the channel, not about any one brand or any one app. Under each is what it was counted over, and the rule it was counted by.
Paid slots in search
A brand’s own name
How crowded a category is
The same pack on two apps
What a store network looks like
Stores, app by app
In the product
A research account opens on the market, by category. It follows any brand it wants to look at from outside.
Sizing a category · Looking at a brand from outside · Quoting a figure
Method
A figure is only as good as what a reader can check about it. These are the rules every figure in the product is printed under.
The methodology says it, rule by rule.
A file carries the day it was read, so files of different reads stack.
206 terms are defined in one sentence each, and the same sentence appears beside the figure on screen and on the first sheet of a file.
A figure we do not have, or would not print, is a hatched cell (drawn with stripes) with its reason. A brand is named on a keyword only when it held a paid slot in five or more cities, and brand figures are withheld where too many listings came with no brand.
An exported file opens on a sheet that states the read and the rule. The sample file on this page is laid out the same way.
A change to how a number is counted is listed in the changelog when it takes effect, and so is every correction a reader asked for.
How we read the apps · The glossary · The changelog · Status and coverage
Plans
A research account has no brand of its own. The brands you follow count the way rivals do on a brand account, so the same plan limits apply.
| What a research account sees | Freeno card | Pro₹29,999 a month |
|---|---|---|
| Rivals watched at once | 1 | Every brand in your categories |
| A rival’s search and ads: its keywords, its paid slots and its cities | Its totals | Every rival, in full |
| Cities, each counted city by city | 1 of your choice | Every city |
| Categories and the apps side by side: share of shelf, who leads, own labels | Counts, the first 5 brands | Every brand ranked |
| Excel and CSV of any table | Not on this plan | Up to 300,000 rows a month |
Prices in rupees, per month, GST included. Pay once for 30 days, or turn on autopay and stop it any time. Compare every plan
For investors and researchers
₹29,999 a month
GST included
The whole market, and who is winning.
Refreshed every day, and every hour in your target cities once set up
Say what you study and the market opens by category, with each category’s leading brands. Move to Pro Research when you need the research screens, every brand ranked, every city, the whole record and the files.
A fund, a research desk, a university or a newsroom usually needs what a card cannot buy: more than one reader, a written licence to republish, files on a schedule, an invoice to a purchase order. Tell us what you study and we agree it in writing.
Every store of the 22 apps, with its position, its details and each week’s changes, is a product of its own beside the plans: Location intelligence. A Shelf plan does not include it.
Yes. A research account has no brand on purpose. You say which categories you study, and you can follow brands. The brands you follow count the way rivals do on a brand account, so the same plan limits apply.
Yes, with attribution to Shelf (seetheshelf.com). The product gives you a source line with how it was counted. Republishing the data in bulk, or reselling it, needs a written agreement.
Neither a panel nor a survey. It is read from the apps’ own pages, store by store and search by search. A figure we estimate says so in its first words.
No. It shows what is on the shelf, in search and in the paid slots. Sales, revenue and spend cannot be read from a page, and Shelf prints none of them.
No. Shelf publishes measurements. It makes no forecast, and it holds no view on any company or its shares.
Yes, as a product of its own: Location intelligence, every store of the 22 apps refreshed every week, with each store’s position, address and details, and what changed each week. It is bought on its own or beside Pro Research.
Yes. The sample file on this page is a small Excel workbook laid out like a file the product exports: its first sheet states what was read and the rule for every term, and each table shows a few rows with some cells held back. A research account is also free to set up.
Tell us what you study and who will read it. One reader can pay by card. For more than one reader, a written licence to republish, files on a schedule or an invoice to a purchase order, we agree it in writing.
A research account is free to set up, and takes about a minute.
No card, no seller login and no brand needed.
