Start freeOpen Shelf

Read daily

Every store of 22 apps, read every day.

Each read is kept, so each product has a history in each dark store: when it ran out, when it came back, and how fast its stock runs down.

Start free Open Shelf Ask for hourly reads

Every picture on this page is drawn on sample figures, with made-up names.

Sample store 1 · Sample city

SampleSample figures, to show what your daily history looks like. Your own reads fill this in once they are loaded.

Rival A’s curd ran out by the evening read on 9 days in the last ten days. Back by the morning read.

Curd 400 g, Rival A. Read every morning and evening, the last ten days. Sample figures, to show what your daily history looks like. Your own reads fill this in once they are loaded.

The evening read against the morning read, day after day: the finding a team forwards.
  1. The morning read About 7 to 11 am. What came back overnight.
  2. The evening read About 6 to 10 pm. What ran out during the day.
  3. Every read kept Read after read, the stores where it happens again and again stand out.
  4. Hourly, where it matters In your target cities, on Pro.

Stock, store by store

A store’s day, every day.

Each row is one product at one dark store, and each day has two halves: the morning read and the evening read. A product that runs out by evening and is back by morning shows as a stripe before anyone reads a number.

The evening pattern

Rival A’s Curd 400 g: out by the evening read on 13 days in the last two weeks, back by the morning read.

Sample store 1 · Sample city · read every morning and evening, the last two weeks

SampleSample figures, to show what your daily history looks like. Your own reads fill this in once they are loaded.

Curd 400 gYour brandSteadySteady93% of reads
Paneer 200 gYour brandOut since TuesdayOut since Tuesday9 reads in a row
Toned milk 1 litreYour brandSelling fastSelling fast9 days in the last two weeks
Curd 400 gRival AOut by evening, back by morningOut by evening, back by morning13 days in the last two weeks
Toned milk 1 litreRival ASteadySteady96% of reads
Paneer 200 gRival BSteadySteadyevery read
A pack of chipsRival BMostly in stockMostly in stock82% of reads
Butter 100 gBrand COut from 9 to 7 days agoOut from 9 to 7 days ago5 reads in a row, back 6 days ago
  • Your Curd 400 g was in stock at 93% of the reads of the last two weeks.
  • Your Paneer 200 g was out at the evening read 4 days ago and has not been back since: out at 9 reads in a row.
  • Your Toned milk 1 litre fell from in stock to low between the morning and the evening read on 9 days in the last two weeks.
  • Rival A’s Curd 400 g ran out by the evening read on 13 days in the last two weeks, and was back by the morning read.
  • Rival A’s Toned milk 1 litre was in stock at 96% of the reads of the last two weeks.
  • Rival B’s Paneer 200 g was in stock at every read of the last two weeks.
  • Rival B’s pack of chips was in stock at 82% of the reads of the last two weeks.
  • Brand C’s Butter 100 g was out at 5 reads in a row from the evening read 9 days ago, and was back by the morning read 6 days ago.

What this store’s last 14 days say

  1. Curd 400 gRival A

    Out by evening, back by morning

    13 days in the last two weeks

    Keep yours in stock here through the evening, when theirs is gone.

  2. Paneer 200 gYour brand

    Out since Tuesday

    9 reads in a row

    On tomorrow morning’s list for the distributor.

  3. Toned milk 1 litreYour brand

    Selling fast

    9 days in the last two weeks

    Low by most evenings: a case for a larger order at this store.

  4. Butter 100 gBrand C

    Out from 9 to 7 days ago

    5 reads in a row, back 6 days ago

    Out for days, then back: read by read, so you know when it happened.

Sample figures, to show what your daily history looks like. Your own reads fill this in once they are loaded.

Demand, as the shelves show it

Where it sells fastest.

In some areas a product that is full at the morning read is low or gone by the evening read, day after day. Area by area: how often your products run down within the day, and which goes first. Stock is read as in stock, low or out, never as units sold.

In Area 4, your products were low or out by the evening read on 70% of the days they opened in stock.

Six areas of Sample city, read every morning and evening, the last two weeks.

SampleSample figures, to show what your daily history looks like. Your own reads fill this in once they are loaded.

  1. Area 47 stores Area 4, 7 stores: low or out by the evening read on 70% of the days your products opened in stock (out of stock on 46%, low on 24%). First to run out: Curd 400 g.
  2. Area 15 stores Area 1, 5 stores: low or out by the evening read on 59% of the days your products opened in stock (out of stock on 34%, low on 24%). First to run out: Toned milk 1 litre.
  3. Area 68 stores Area 6, 8 stores: low or out by the evening read on 52% of the days your products opened in stock (out of stock on 28%, low on 24%). First to run out: Curd 400 g.
  4. Area 26 stores Area 2, 6 stores: low or out by the evening read on 38% of the days your products opened in stock (out of stock on 19%, low on 19%). First to run out: Paneer 200 g.
  5. Area 54 stores Area 5, 4 stores: low or out by the evening read on 29% of the days your products opened in stock (out of stock on 12%, low on 17%). First to run out: Curd 400 g.
  6. Area 36 stores Area 3, 6 stores: low or out by the evening read on 14% of the days your products opened in stock (out of stock on 3.7%, low on 9.9%). First to run out: Toned milk 1 litre.

Each bar: of the mornings one of your products was in stock, the share low or out by that evening’s read, across every store of the area.

Sample figures, to show what your daily history looks like. Your own reads fill this in once they are loaded.

Ads, read by read

New ads, the morning they appear.

Every paid slot at every read is kept, so a brand’s first ad on a search stands out at the read it appears: whose it is, on which search, where on the page, and when it was first seen.

New on your searches this week

Rival A’s ad on “paneer” in Sample city is new this morning, at 2nd on the page.

SampleSample figures, to show what your daily history looks like. Your own reads fill this in once they are loaded.

  1. Rival AAdon “paneer”Sample city · 2nd on the pageNewThis morningRival A’s ad on “paneer” in Sample city is new this morning, at 2nd on the page.
  2. Rival BAdon “curd”Sample city · 3rd on the pageNewYesterday eveningRival B’s ad on “curd” in Sample city is new yesterday evening, at 3rd on the page.
New: a paid slot not seen at any earlier read of its search, a morning one against the earlier morning reads and an evening one against the earlier evening reads.

Read by read, the last 14 days

Rival A on “paneer”: first seen at this morning’s read, after 26 reads with no paid slot of theirs.
Rival B on “curd”: first seen at yesterday’s evening read, after 25 reads with no paid slot of theirs.

Sample figures, to show what your daily history looks like. Your own reads fill this in once they are loaded.

When the ads run

When a rival runs its ads.

Day by day, morning and evening: the reads at which a brand’s paid slots show on a search. A brand whose ads run only in the evenings, or only on Saturdays and Sundays, shows it here.

Rival B’s ads on your name in Sample city show at the evening reads only: at 12 evening reads of the last two weeks, and at no morning read.

SampleSample figures, to show what your daily history looks like. Your own reads fill this in once they are loaded.

Point at a read, or tap one, for its places.

At every morning read you were first on your own name. At 12 evening reads of the last two weeks, Rival B’s ad sat above you.

Sample figures, to show what your daily history looks like. Your own reads fill this in once they are loaded.

What teams do with it

Read every day, used every morning.

  1. Send the morning list Every morning, the stores where your best sellers ran out yesterday, ready to send to the distributor.
  2. Find where demand is The areas where your products sell out fastest: where to push stock, sampling and ads first.
  3. Fix the forecast Show the app’s category manager the stores that run dry by evening, day after day.
  4. Move when a rival runs out See the stores where your rival’s product is out, the day it happens, and be there.
  5. Watch a launch A new product’s first days, store by store: listed, selling down, refilled or not.
  6. Track a sale day Hourly through a sale or a festival: what runs out, where, and how soon it comes back.

How we read the apps

Every store, read every day.

Start free with a category, or ask for hourly reads in your target cities.

Start free Open Shelf Ask for hourly reads

Hourly reads are set up with a person, for the target cities you name. We reply within one working day.

Questions about daily reads

How often is each app read?

Most apps are read end to end every day, and JioMart and Amazon Now twice a day, a morning read and an evening read. The largest apps can take up to two days to read end to end, so every figure says which read it comes from, and every read is kept. Pro is refreshed every day, and every hour in your target cities once set up. Free is refreshed every week.

What are the morning read and the evening read?

On an app read twice a day, the morning read runs at about 7 to 11 am and the evening read at about 6 to 10 pm, India’s time. Side by side they show what ran out during the day and what was back by the next morning. Each read carries its day and the minute a store was read, and an evening read that runs past midnight still counts as that evening’s.

What does “sample” mean on this page?

Every picture here is drawn on sample figures, made to show what a daily history looks like. The names are made up: “Your brand”, “Rival A” and “Rival B”, products by kind, and “Sample store 1” in “Sample city”, so no picture is a claim about a real brand, product or store. The patterns in them are found by the same rules Shelf runs on the reads: “out by evening, back by morning” means out or low at 70% or more of the evening reads of the last 14 days, and in stock at 80% or more of the morning reads. Your own reads fill these views in once they are loaded into Shelf.

How do hourly reads start?

Hourly reads are set up with a person, for the target cities you name. We reply within one working day. Tell us the cities you want read every hour and what you need them for, and a person sets it up with you.

Ask for hourly reads

Does Shelf show how many units a store sold?

No. No app publishes its sales, and Shelf never estimates them. Demand is shown as the shelves show it: what runs out, how fast stock runs down between the morning and the evening read, and when it comes back. Stock is read as in stock, low or out of stock, never as a count of units.

Can I see when a rival’s ads run?

Yes, on the searches read. Each read keeps which brand held each paid slot and where on the page, so Shelf can show a brand’s first ad on a search, and the days and the reads its ads show at. It shows placements, never spend, bids or clicks.