Search intelligence
See where you rank on quick commerce search, keyword by keyword.
A shopper types a word and the app answers with a ranked list. Shelf shows your usual place on that list for each keyword, city by city, and the share of the first ten results you hold against every other brand.
- Zepto 36%
- JioMart 19%
- Flipkart Minutes 16%
- Blinkit 15%
- Swiggy Instamart 11%
- BigBasket 3.7%
Your rank in Shelf is your place among the rest, the unpaid results.
A second film
Your keywords, city by city, in 50 seconds
A brand’s keywords across its cities, the list, and one keyword’s page as the shopper saw it.
In the product
What you see
- Your usual place
- Your best unpaid position on each keyword, as the median (the middle value) across cities, and then city by city.
- Share of search
- Of the first ten unpaid results for a keyword, the share your products held and the share every other brand held. One app at a time, never added across apps.
- Keyword gaps
- Keywords of your category where other brands made the first ten and your products did not.
- Keywords worth trying
- Each keyword of your categories, set by how crowded its first ten is (open, contested or crowded, against the app’s other keywords) beside its signs of demand: brands holding paid slots on it, head or long tail, and searches the app could not fill. With your usual place and the first five brands’ places on each.
- Your brand name
- Which products come up, and whose, when a shopper types your brand.
- Rank and ads, on one grid
- Where you usually sit in the first three unpaid results, and where an ad showed up on the same keyword, side by side.
- A rival’s keywords
- For a rival you watch: where it ranks unpaid, keyword by keyword, against you.
The screen
Every keyword, city by city, on one map.
Method
How we read it
- 1
Keywords, by kind of product
Plain product words, brand names, a brand with a product, and needs. Each keyword is filed under one kind of product, so a rank can be read category by category.
- 2
Typed at stores across the country
Each keyword is typed at the delivery area of a city’s central dark stores, city by city.
- 3
Counted over many searches
A rank is the usual place over many searches, never one search at one moment. Paid results are counted apart from unpaid ones.
Plans
What each plan includes
All of this is one product, Shelf: Pro opens every screen in full, and Free opens part of each. These are the rows for this page.
| What you see | Freeno card | Pro₹29,999 a month |
|---|---|---|
| Your own search and ads: your rank, your share of search, who is on your name | Your counts | You, every rival and every advertiser |
| A rival’s search and ads: its keywords, its paid slots and its cities | Its totals | Every rival, in full |
Prices in rupees, per month, GST included. Pay once for 30 days, or turn on autopay and stop it any time. Compare every plan
Questions about search intelligence
What is share of search?
Of all the unpaid first-ten slots across the searches for a keyword, the fraction a brand’s products held. It is counted one app at a time and never added across apps.
How is rank measured when results change all the time?
By counting many searches. Each keyword is typed in many cities, and the rank shown is the usual place over those searches, with the city-by-city places under it.
Which apps does search intelligence cover?
Blinkit, Zepto, Swiggy Instamart, BigBasket, Flipkart Minutes, Amazon Now and JioMart.
Are paid results counted in my rank?
No. A result the app marks as paid is counted apart. Your rank is your place among the unpaid results, and the ads on the same keyword are shown beside it.
How do I find low-competition keywords?
With the keyword finder. It lists the keywords of your categories on an app and marks each open, contested or crowded against the app’s other keywords, from how much of the first ten the leading brands hold and how many brands held paid slots on it. Beside each are its signs of demand, your usual place and the first five brands’ places. No app publishes how often a word is searched, so no search volume is shown.
Can I see where rivals rank on each keyword?
Yes, on Pro: every keyword in the finder names its first five brands with their usual place, and a rival’s whole keyword list sits against yours. Free shows the first keywords, and your own counts.
Can I add my own keywords?
You can ask for a word in the product, and we will reply. Each keyword is typed in every city, so new words join one shared list.
How fresh is it?
Every store on the apps we read is read again every day (JioMart and Amazon Now twice a day), and every read is kept as history. Pro is refreshed every day, and every hour in your target cities once set up. Free is refreshed every week.
Which plan shows a rival’s search rank?
Pro (₹29,999 a month, GST included): your own rank on every keyword, and every rival’s keywords in full. Free shows your own counts and a rival’s totals.
Keep reading
The rest of the product
- Ads intelligenceWhich brands hold the paid slots on your keywords and on your own name.
- Shelf intelligenceThe dark stores where a rival is on the shelf and you are not.
- Price intelligenceYour price beside a rival’s on each app, and what changed since the previous read.
- Location intelligenceEvery store of every app Shelf reads, refreshed every week: where each one is, every detail, and what changed.
- Product intelligenceWhich categories have room to enter, who sells them, at what price and pack, and what a rival sells that you don’t.
- Alerts and filesEmail, Slack, your own webhook, and Excel or CSV of any table.
- What is share of search on quick commerce, and how is it measured?The first ten unpaid results, counted by brand over many searches: what the number means, and five ways it gets misread.
See the shelf, every day.
Every store read every day. Pick a category and see who leads it, what sells out, who ranks in its searches and who pays for its ads. Free.
No card and no seller login needed.