Shelf intelligence
See the dark stores where a rival is on the shelf and you are not.
A brand cannot walk into a dark store, so it cannot see the shelf. Shelf reads it for you, store by store: where you are listed, where you are out of stock, and where a rival is on the shelf instead.
- Had this brand 2,489
- Had a rival, not this brand 160
- JioMart 2,917
- Blinkit 2,650
- Zepto 1,406
- Swiggy Instamart 1,318
- Flipkart Minutes 1,199
- BigBasket 881
- Amazon Now 863
11,234 stores in 984 cities, each shelf on its own, every day.
In the product
What you see
- The gap, counted
- The stores where a rival is on the shelf and you are not, city by city. Free for your own brand.
- The store list
- The same stores as a list with the city and the area, made to be handed to the app’s category manager. Pincodes are on the list from Pro.
- In stock and out
- For the stores that list you: where your products were in stock at the read and where they were out, city by city.
- You against a rival
- Stores with both of you, only you, only the rival, or neither, side by side.
- What changed
- The price moves, stockouts and lost listings since the previous read, counted for each app.
- The map
- Each store as the 1 km square it is in, city by city.
The screen
The stores to raise, in one list.
Method
How we read it
- 1
Store by store
We open each app at each dark store’s delivery area, one store at a time, and read its shelves: 11,234 stores in 984 cities, every day.
- 2
A gap is counted, not guessed
A store is a gap when a rival is on its category shelf and your products are not, at the same read. Gaps are shown on Blinkit and BigBasket.
- 3
City by city
Every count opens into its cities and its stores.
Plans
What each plan includes
All of this is one product, Shelf: Pro opens every screen in full, and Free opens part of each. These are the rows for this page.
| What you see | Freeno card | Pro₹29,999 a month |
|---|---|---|
| Your brand, on every app we read | Yes | Yes |
| Count of stores where a rival is on the shelf and you are not | Yes | Yes |
| Rivals watched at once | 1 | Every brand in your categories |
| Products: each app’s price, stock and price per 100 g, side by side | Your brand and 1 rival | Any brand |
Prices in rupees, per month, GST included. Pay once for 30 days, or turn on autopay and stop it any time. Compare every plan
Questions about shelf intelligence
How do you know a rival is on the shelf where I am not?
Store by store, we read each dark store’s category shelf. Where a rival is on it and your products are not, that store is a gap, dated to the read.
Which apps show the stores where I am missing?
Blinkit and BigBasket. On Zepto, Swiggy Instamart and Flipkart Minutes, Shelf shows where your brand is on the shelf.
Is “not listed” the same as “out of stock”?
No. Not listed means the store does not carry the product at all, which is a matter for the app’s category manager. Out of stock means it is listed and has none, which is a supply matter. The product shows the two apart.
Do I get the list of stores?
The count is free for your own brand. The store list, with its map and pincodes, opens on Pro (₹29,999 a month, GST included), in every city.
How fresh is it?
Every store on the apps we read is read again every day (JioMart and Amazon Now twice a day), and every read is kept as history. Pro is refreshed every day, and every hour in your target cities once set up. Free is refreshed every week.
Keep reading
The rest of the product
- Ads intelligenceWhich brands hold the paid slots on your keywords and on your own name.
- Search intelligenceWhere you rank in the unpaid results, for each keyword in each city.
- Price intelligenceYour price beside a rival’s on each app, and what changed since the previous read.
- Location intelligenceEvery store of every app Shelf reads, refreshed every week: where each one is, every detail, and what changed.
- Product intelligenceWhich categories have room to enter, who sells them, at what price and pack, and what a rival sells that you don’t.
- Alerts and filesEmail, Slack, your own webhook, and Excel or CSV of any table.
- Not listed or out of stock? Two different problemsA product missing from a dark store is either not listed there or listed and out. Each has a different owner and a different fix.
See the shelf, every day.
Every store read every day. Pick a category and see who leads it, what sells out, who ranks in its searches and who pays for its ads. Free.
No card and no seller login needed.