Fashion on quick commerce, shelf by shelf.
Clothes, shoes and accessories now reach shoppers from the same dark stores as their groceries. Here is each fashion shelf as we read it: how many brands are on it, how much the five largest hold, the middle price, and the apps that carry it.
- Accessories
337 brands on the shelf, the five largest holding 19%.
- Bags and luggage
299 brands on the shelf, the five largest holding 19%.
- Jewellery
184 brands on the shelf, the five largest holding 40%.
- Innerwear
162 brands on the shelf, the five largest holding 49%.
- Menswear
152 brands on the shelf, the five largest holding 50%.
Read store by store. How we read the apps
Shelf by shelf
Every clothes, shoes and accessories shelf we read.
Prices are the middle price on the shelf, GST included. Press a shelf to open it in Shelf, free.
| Shelf | Brands | The five largest hold | Middle price | Apps | Open |
|---|---|---|---|---|---|
| Accessories | 337 | 19% | ₹453 | Open the shelf | |
| Bags and luggage | 299 | 19% | ₹779 | Open the shelf | |
| Jewellery | 184 | 40% | ₹399 | Open the shelf | |
| Innerwear | 162 | 49% | ₹504 | Open the shelf | |
| Menswear | 152 | 50% | ₹705 | Open the shelf | |
| Womenswear | 140 | 45% | ₹659 | Open the shelf | |
| Footwear | 91 | 46% | ₹549 | Open the shelf | |
| Watches | 40 | 68% | ₹1,299 | Open the shelf | |
| Eyewear | 36 | 62% | ₹799 | Open the shelf | |
| Kidswear | 21 | 98% | ₹380 | Open the shelf |
Many brands share accessories, bags and luggage, jewellery, innerwear, menswear, womenswear and footwear: the five largest hold under half of each. A few brands own kidswear: the five largest hold three quarters or more.
Bringing a brand to India
India’s trade agreements, and the shelf they open.
Shelf shows the shelf you would land on: who is on it, at what price, in which cities.
- The United Kingdom
- In force since 15 July 2026
- Switzerland, Norway, Iceland and Liechtenstein
- In force since 1 October 2025 (the EFTA agreement)
- New Zealand
- In force from 20 October 2026
- Australia
- In force since 29 December 2022
- The United Arab Emirates
- In force since 1 May 2022
- Oman
- Signed in December 2025
- The European Union
- Agreed in January 2026, not yet in force
For sellers
Selling clothes, shoes and accessories on the apps.
- Keyword researchWhere you rank, keyword by keyword, city by city
- Ads analyticsWho holds the paid slots, on which keywords, in which cities
- Competitor analysisA rival’s shelf, prices, search and ads beside yours
- Out of stock trackingListed, in stock or out, dark store by dark store
- Price trackingYour prices and a rival’s, pack by pack, store by store
- Electronics on the appsShelf by shelf, with the apps that carry each
- Fresh and imported foodShelf by shelf, with the apps that carry each
Questions about clothes, shoes and accessories on the apps
Do the quick commerce apps sell clothes, shoes and accessories?
Yes. BigBasket, Blinkit, Flipkart Minutes, Swiggy Instamart, Zepto, Amazon Now and JioMart carry these shelves, read store by store, every day.
How do I see the brands on one shelf?
Pick it in setup: Shelf opens the shelf at once, with its leading brands, before it asks for an email address.
Can a brand from outside India use Shelf?
Yes. Sign-up takes an email address from anywhere, and the plans can be paid from abroad by bank transfer or Wise.
Blinkit, Zepto, Swiggy Instamart, BigBasket, Flipkart Minutes, Amazon Now, JioMart, FirstClub, Myntra M-Now, Nykaa Now, Zepto Pharmacy, Zepto Cafe, Bistro, Swish, Supertails, OZi, Peeko, Plazza, Slikk, ZILO, KNOT and DMart Ready, their icons, and the brand names shown in the data, are trademarks of their respective owners. They are used here to identify what was measured. We are not affiliated with, endorsed by or sponsored by any of them.
See the shelf, every day.
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