Fresh and imported food on quick commerce, shelf by shelf.
Avocados, blueberries, cheese, pasta and olive oil sell in minutes on the apps, in the same orders as rice and milk. Here is each of those shelves as we read it: how many brands are on it, how much the five largest hold, the middle price, and the apps that carry it.
- Dry fruits
358 brands on the shelf, the five largest holding 37%.
- Chocolates
230 brands on the shelf, the five largest holding 25%.
- Coffee
225 brands on the shelf, the five largest holding 35%.
- Cheese
67 brands on the shelf, the five largest holding 67%.
- Pasta
65 brands on the shelf, the five largest holding 43%.
Read store by store. How we read the apps
Shelf by shelf
Every fresh produce and imported food shelf we read.
Prices are the middle price on the shelf, GST included. Press a shelf to open it in Shelf, free.
| Shelf | Brands | The five largest hold | Middle price | Apps | Open |
|---|---|---|---|---|---|
| Dry fruits | 358 | 37% | ₹345 | Open the shelf | |
| Chocolates | 230 | 25% | ₹219 | Open the shelf | |
| Coffee | 225 | 35% | ₹207 | Open the shelf | |
| Cheese | 67 | 67% | ₹310 | Open the shelf | |
| Pasta | 65 | 43% | ₹134 | Open the shelf | |
| Dairy alternatives | 60 | 56% | ₹244 | Open the shelf | |
| Fresh fruits | 26 | 95% | ₹75 | Open the shelf | |
| Fresh vegetables | 25 | 90% | ₹58 | Open the shelf | |
| Cold cuts and sausages | 24 | 74% | ₹210 | Open the shelf | |
| Exotic fruits and vegetables | 23 | 93% | ₹139 | Open the shelf | |
| Herbs and leafy greens | 20 | 86% | ₹129 | Open the shelf | |
| Organic fruits and vegetables | 4 | 100% | ₹99 | Open the shelf | |
| Plant-based meat | 4 | 100% | ₹311 | Open the shelf |
Many brands share dry fruits, chocolates, coffee and pasta: the five largest hold under half of each. A few brands own fresh fruits, fresh vegetables, exotic fruits and vegetables, herbs and leafy greens, organic fruits and vegetables and plant-based meat: the five largest hold three quarters or more.
Bringing a brand to India
India’s trade agreements, and the shelf they open.
Shelf shows the shelf you would land on: who is on it, at what price, in which cities.
- The United Kingdom
- In force since 15 July 2026
- Switzerland, Norway, Iceland and Liechtenstein
- In force since 1 October 2025 (the EFTA agreement)
- New Zealand
- In force from 20 October 2026
- Australia
- In force since 29 December 2022
- The United Arab Emirates
- In force since 1 May 2022
- Oman
- Signed in December 2025
- The European Union
- Agreed in January 2026, not yet in force
For sellers
Selling fresh produce and imported food on the apps.
- Keyword researchWhere you rank, keyword by keyword, city by city
- Ads analyticsWho holds the paid slots, on which keywords, in which cities
- Competitor analysisA rival’s shelf, prices, search and ads beside yours
- Out of stock trackingListed, in stock or out, dark store by dark store
- Price trackingYour prices and a rival’s, pack by pack, store by store
- Fashion on the appsShelf by shelf, with the apps that carry each
- Electronics on the appsShelf by shelf, with the apps that carry each
Questions about fresh produce and imported food on the apps
Do the quick commerce apps sell fresh produce and imported food?
Yes. BigBasket, Blinkit, Swiggy Instamart, Zepto, Amazon Now, JioMart and Flipkart Minutes carry these shelves, read store by store, every day.
How do I see the brands on one shelf?
Pick it in setup: Shelf opens the shelf at once, with its leading brands, before it asks for an email address.
Can a brand from outside India use Shelf?
Yes. Sign-up takes an email address from anywhere, and the plans can be paid from abroad by bank transfer or Wise.
Blinkit, Zepto, Swiggy Instamart, BigBasket, Flipkart Minutes, Amazon Now, JioMart, FirstClub, Myntra M-Now, Nykaa Now, Zepto Pharmacy, Zepto Cafe, Bistro, Swish, Supertails, OZi, Peeko, Plazza, Slikk, ZILO, KNOT and DMart Ready, their icons, and the brand names shown in the data, are trademarks of their respective owners. They are used here to identify what was measured. We are not affiliated with, endorsed by or sponsored by any of them.
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