Ads intelligence
See which brands show up in the ads when shoppers search for you.
Your ad panel shows your own campaigns. The apps’ result pages show everyone’s. Shelf reads them city by city and shows who held the paid slots: on your keywords, on your own brand name, and in each city.
- Zepto 36%
- JioMart 19%
- Flipkart Minutes 16%
- Blinkit 15%
- Swiggy Instamart 11%
- BigBasket 3.7%
The share of search results the app itself marked as sponsored.
In the product
What you see
- A rival’s ad map
- For a rival you watch: the keywords it held a paid slot on, the cities where it did and the cities where it did not, and where on the page its slots fell.
- Who is on your name
- The brands that held a paid slot when a shopper typed your brand name, and in how many cities.
- Who holds the ads in your category
- For each of your keywords: the brands that held the paid slots, each one’s share of them, and how much of the first ten results was paid.
- Your own ads, seen from outside
- Where your ads appeared, and the cities where you had none, beside your unpaid rank on the same keyword.
- Where on the page
- Which positions on the page a brand’s paid slots appeared in, and the banners above the results that carried its name.
The screen
Who is on your name, and what your rivals hold.
From the read
Who shows up on a brand’s own name
When shoppers type a brand’s own name, the ads above the results often belong to another brand.
Is it happening on your name?
Type your brand to see how many other brands showed up in the ads when shoppers searched it. On Pro, Shelf names each one and the cities where it held a slot.
Method
How we read it
- 1
We search at the store
We open each app at one dark store’s delivery area at a time and search it city by city: product words, brand names and needs.
- 2
We keep the page as it came
The results in order, and which ones the app itself marks as paid. Nothing is guessed: a slot is paid when the app says so.
- 3
We count over many searches
By brand, keyword, city and position. A brand is named on a keyword only when it held a paid slot in five or more cities.
Plans
What each plan includes
All of this is one product, Shelf: Pro opens every screen in full, and Free opens part of each. These are the rows for this page.
| What you see | Freeno card | Pro₹29,999 a month |
|---|---|---|
| Your own search and ads: your rank, your share of search, who is on your name | Your counts | You, every rival and every advertiser |
| A rival’s search and ads: its keywords, its paid slots and its cities | Its totals | Every rival, in full |
Prices in rupees, per month, GST included. Pay once for 30 days, or turn on autopay and stop it any time. Compare every plan
Questions about ads intelligence
How do you know which brands are in the ads?
We open each app at a dark store’s delivery area, search it city by city, and record the page that comes back: the results in order and which ones the app itself marks as sponsored. We then count by brand, keyword, city and position, over many searches.
Does Shelf show what a rival spends on ads?
No. We see where an ad appeared. What it cost, its bids and clicks are in the advertiser’s own account.
Which apps does it cover?
Blinkit, Zepto, Swiggy Instamart, BigBasket, Flipkart Minutes and JioMart.
Another brand shows up in the ads on my name. Did it choose my name?
Not necessarily. Apps also place paid slots by category, so a brand can show up on a search for your name without having picked it. Shelf shows that the slot was on the page, and in how many cities.
Do I need to connect my ad account?
No. Nothing in the product is built on a login. Everything shown comes from the apps’ own result pages, city by city.
How fresh is it?
Every store on the apps we read is read again every day (JioMart and Amazon Now twice a day), and every read is kept as history. Pro is refreshed every day, and every hour in your target cities once set up. Free is refreshed every week.
Which plan shows a rival’s ads?
Every plan sets your own ads beside the totals of a rival you watch. A rival’s own map (its keywords, its cities and the other brands’ names its paid slots appeared on) opens on Pro, ₹29,999 a month, GST included.
Keep reading
The rest of the product
- Search intelligenceWhere you rank in the unpaid results, for each keyword in each city.
- Shelf intelligenceThe dark stores where a rival is on the shelf and you are not.
- Price intelligenceYour price beside a rival’s on each app, and what changed since the previous read.
- Location intelligenceEvery store of every app Shelf reads, refreshed every week: where each one is, every detail, and what changed.
- Product intelligenceWhich categories have room to enter, who sells them, at what price and pack, and what a rival sells that you don’t.
- Alerts and filesEmail, Slack, your own webhook, and Excel or CSV of any table.
- How do sponsored results work on quick commerce apps?Where paid slots appear on a results page, how much of the page they take, and what can and cannot be known about them from outside.
See the shelf, every day.
Every store read every day. Pick a category and see who leads it, what sells out, who ranks in its searches and who pays for its ads. Free.
No card and no seller login needed.