Quick commerce ads analytics
Ads analytics for quick commerce: who pays, where, on which app.
Each app’s ads console shows a brand its own campaigns. Shelf reads the results pages of the apps that mark their paid slots, city by city, and shows every brand in them: on your keywords, on your own brand name and across your category.
In the product
What you see
- A rival’s ad map
- For a rival you watch: the keywords it held a paid slot on, on each app, the cities where it did and did not, and where on the page its slots fell.
- Who is on your name
- The brands that held a paid slot when a shopper typed your brand name, app by app.
- Who pays in your category
- For each keyword of your category: the brands in the paid slots and each one’s share of them.
- Your own ads, from outside
- Where your paid slots showed up and where they did not, beside your unpaid place.
The screen
The ads screen in Shelf
From the read
From what we read
Method
How we read it
- 1
Tell Shelf who to watch
Your brand and the rivals you care about. No ad account, no seller login.
- 2
Shelf searches every app
At each city’s stores, city by city, noting every slot an app marks as paid, with the brand in it.
- 3
You see who pays where
Shares over many reads, never one look: paid slots move between searches, so a single screen proves little.
Why it is needed
What the apps show you, and what they do not.
- What each app’s ads console shows
- Your own campaigns: what you spent, what showed, what was clicked.
- What Shelf adds
- Everyone else on the page: the brands in the paid slots on your keywords and your name, city by city, on every app that marks them.
App by app
Ads analytics, on each app.
| App | Result slots that were paid | Brand names with another brand in the paid slots | Page |
|---|---|---|---|
| Blinkit | 15% | 81% | Blinkit ads analytics |
| Zepto | 36% | 98% | Zepto ads analytics |
| Swiggy Instamart | 11% | 78% | Swiggy Instamart ads analytics |
| BigBasket | 4% | 51% | BigBasket ads analytics |
| Flipkart Minutes | 16% | 57% | Flipkart Minutes ads analytics |
| Amazon Now | Shows ads only to signed-in shoppers | What is read on Amazon Now | |
| JioMart | 19% | 80% | JioMart ads analytics |
Keep reading
More for sellers on the apps.
- Keyword researchWhere you rank, keyword by keyword, city by city
- Competitor analysisA rival’s shelf, prices, search and ads beside yours
- Out of stock trackingListed, in stock or out, dark store by dark store
- Price trackingYour prices and a rival’s, pack by pack, store by store
- Quick commerce APIProduct, price, stock, search and ads data, without building a reader
- Data without scrapingEvery store, every day, without running a scraper
Blinkit, Zepto, Swiggy Instamart, BigBasket, Flipkart Minutes, Amazon Now, JioMart, FirstClub, Myntra M-Now, Nykaa Now, Zepto Pharmacy, Zepto Cafe, Bistro, Swish, Supertails, OZi, Peeko, Plazza, Slikk, ZILO, KNOT and DMart Ready, their icons, and the brand names shown in the data, are trademarks of their respective owners. They are used here to identify what was measured. We are not affiliated with, endorsed by or sponsored by any of them.
Plans
What each plan includes
All of this is one product, Shelf: Pro opens every screen in full, and Free opens part of each. These are the rows for this page.
| What you see | Freeno card | Pro₹29,999 a month |
|---|---|---|
| Your own search and ads: your rank, your share of search, who is on your name | Your counts | You, every rival and every advertiser |
| A rival’s search and ads: its keywords, its paid slots and its cities | Its totals | Every rival, in full |
Prices in rupees, per month, GST included. Pay once for 30 days, or turn on autopay and stop it any time. Compare every plan
Questions about Quick commerce ads analytics
Which apps mark their paid slots?
Blinkit, Zepto, Swiggy Instamart, BigBasket, Flipkart Minutes and JioMart. Amazon Now shows ads only to shoppers who are signed in, so its ads are not counted.
Can Shelf show what a rival spends on ads?
No. Spend, bids and clicks sit in the rival’s own ads account. Shelf shows placements: where its paid slots appeared, on which keywords, in which cities.
Does a rival in the paid slots on my name mean it bid on my name?
Not always. The apps also place paid slots by category, so a brand can show up on your name without choosing it. Shelf reports what was on the page and leaves the intent out.
Do I need a seller login?
No. You sign in to Shelf with an email address. Nothing in Shelf is built on a seller login or an ad account.
Keep reading
The rest of the product
- Ads intelligenceWhich brands hold the paid slots on your keywords and on your own name.
- Search intelligenceWhere you rank in the unpaid results, for each keyword in each city.
- Shelf intelligenceThe dark stores where a rival is on the shelf and you are not.
- Price intelligenceYour price beside a rival’s on each app, and what changed since the previous read.
- Location intelligenceEvery store of every app Shelf reads, refreshed every week: where each one is, every detail, and what changed.
- Product intelligenceWhich categories have room to enter, who sells them, at what price and pack, and what a rival sells that you don’t.
- Alerts and filesEmail, Slack, your own webhook, and Excel or CSV of any table.
See the shelf, every day.
Every store read every day. Pick a category and see who leads it, what sells out, who ranks in its searches and who pays for its ads. Free.
No card and no seller login needed.