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For brands coming to India

Launching in India? See the shelf before you ship.

In India’s cities, everyday shopping arrives in minutes from dark stores: small warehouses the apps run, each serving the streets around it. Shelf reads those shelves store by store, on 22 apps, so you can see your category in India before your first shipment lands.

Talk to us about India See your category

Your company is outside India? Research accounts work from anywhere, and we arrange payment from abroad.

Each dot is a square with dark stores in it. In all, Shelf reads 11,234 stores in 984 cities, every day. For every store on a map, city by city, see quickcommercemap.com.

Why start with quick commerce

Your shopper is minutes from a dark store.

A shopper opens an app, picks from what the nearest dark store lists, and has it at the door in minutes. The typical delivery time an app promises at a store’s own address: 8 minutes on Blinkit and 6 minutes on Swiggy Instamart. For a brand, that store’s shelf is the shop window, and the app decides what is on it.

Stores, by app

Each store read on its own, every day.

Products listed at a typical store’s address
  • Blinkit 43,288
  • Swiggy Instamart 26,817
  • Zepto 25,307
  • BigBasket 20,970

At least, at the middle store of each app. Some are sent from larger warehouses nearby.

How shoppers find a product

So shoppers search.

With that many products behind one address, a shopper types what they want, and the first results get seen. Part of the results page is paid: on one app as much as 36% of the result slots. A launch in India is planned for search, and for each app on its own.

Result slots marked as paid, by app
  • Zepto 36%
  • JioMart 19%
  • Flipkart Minutes 16%
  • Blinkit 15%
  • Swiggy Instamart 11%
  • BigBasket 3.7%

A paid slot is what the app itself marks as sponsored.

Before your first shipment

See your category in India before you launch.

The apps’ shelves, search and paid slots, counted for every brand in your category: the shelf you would join, the prices you would sit between, the searches you would need to win.

1

Your category, app by app

Who sells it, how many brands share the shelf, the price per 100 g at the middle and at the ends, and the pack sizes most products come in.

Product intelligence
One category opened: how many brands share its shelf, and who holds it, brand by brand, as bars
Brand names are hidden here.
2

The price points nobody fills

The price ladder of a category: how many products sit at each price per unit, and the gaps where a new product would stand alone.

Price intelligence
A category’s price ladder: how many products sit at each price per unit, with an empty price point marked
3

What shoppers type, and who ranks

The searches of your category on each app, city by city: who holds the first ten results, and which words are open.

Search intelligence
Search: a brand’s keywords by its cities, a green disc where it is in the first 20 (larger the higher), red where a rival is in the first 10 and it is not
4

Who pays for the top of the page

Which brands held the paid slots on your category’s searches, in how many cities, and how much of each page was paid. Placements, never spend.

Ads intelligence
Ads: the results page for a brand’s own name, drawn as it was read at one store with another brand’s ad above it, and the brands whose ads came up on that name, by cities

And after launch: whether each store lists your product and has it in stock, and where a rival is on the shelf and you are not. Shelf intelligence · Location intelligence

The apps

22 apps, read store by store.

The grocery apps, Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, BigBasket, Amazon Now and JioMart, and 15 more: apps for fashion, beauty, pharmacy, pets, baby and food, the members’ grocery app FirstClub, and DMart Ready, which delivers next day or in slots. Shelf is independent of every one of them; their icons are here only to tell them apart.

Groceries and more

  • Blinkit
  • Zepto
  • Swiggy Instamart
  • Flipkart Minutes
  • BigBasket
  • Amazon Now
  • JioMart
  • FirstClub

Fashion · Beauty · Pharmacy · Pets · Baby · Food

  • Myntra M-Now
  • Slikk
  • ZILO
  • KNOT
  • Nykaa Now
  • Zepto Pharmacy
  • Plazza
  • Supertails
  • OZi
  • Peeko
  • Zepto Cafe
  • Bistro
  • Swish

Next day and slots

  • DMart Ready

The category apps · What you can measure without a seller login

Trade agreements

India is opening its doors. See the shelf behind them.

Shelf shows the shelf you would land on: who is on it, at what price, in which cities and on which apps.

The United Kingdom
In force since 15 July 2026
Switzerland, Norway, Iceland and Liechtenstein
In force since 1 October 2025 (the EFTA agreement)
New Zealand
In force from 20 October 2026
Australia
In force since 29 December 2022
The United Arab Emirates
In force since 1 May 2022
Oman
Signed in December 2025
The European Union
Agreed in January 2026, not yet in force

How to start

Two ways in, from anywhere.

A research account, free to set up

For a team with no brand in India yet. It opens on the market by category: every brand on the shelf, the prices, the searches and the paid slots, on every app we read. You choose the brands to follow.

Set up a research account

A guided start

Tell us your category, the cities you are weighing and when you plan to launch. We open Shelf on your category with you, on a shared screen, then set up the plan that fits.

Talk to us

Paying from outside India

Pay from abroad, by bank transfer or Wise.

Choose a plan, then Outside India. You get an invoice at once, in your currency, with one set of bank details for it, or Wise; write the invoice number as the reference, press I have paid, and the plan opens once we have found the payment.

Choose a plan

The plans and their prices. We aim to reply within one working day.

Talk to us

Tell us what you are bringing to India.

A person reads it and replies within one working day, with a time for a walkthrough or with the answer.

What would help

We aim to answer within one working day. Or write to support@seetheshelf.com.

Guides for teams abroad

Read before you plan.

  1. 01Launch in India Quick commerce in India, explained for brands from abroad What quick commerce is in India, how dark stores and delivery in minutes work, which apps run it, and what that means for a brand planning a launch. Read the guide
  2. 02Launch in India Pack sizes and price points on India’s quick commerce apps The pack sizes that fill India’s quick commerce shelves and their price per 100 g, category by category and app by app. Read the guide
  3. 03Launch in India How a foreign brand gets onto India’s quick commerce apps From a product abroad to a dark store shelf in India: the importer, the label, the listing, the cities, and how shoppers find it. What Shelf shows at each step. Read the guide
  4. 04Guide How do sponsored results work on quick commerce apps? Where paid slots appear on a results page, how much of the page they take, and what can and cannot be known about them from outside. Read the guide
  5. 05Guide How to find keywords you can win on quick commerce search Which keywords are open and which are crowded, how to read demand when no app publishes search volume, and why the long tail is often where a brand starts. Read the guide
  6. 06Guide What can you measure on quick commerce without a seller login? Everything a shopper can see can be counted. Sales, spend and stock in the warehouse cannot. A plain list of both. Read the guide

Questions teams abroad ask

Can Shelf tell me how big India’s quick commerce market is?

No. No app publishes its sales, and Shelf never prints an estimate of them. What it shows is what is on the apps’ shelves, counted store by store: which products and brands are on the shelf, at what price, how they rank in search and who holds the paid slots.

Do we need a company in India to use Shelf?

No. A research account works from anywhere and needs no brand on the apps. Our checkout takes payment in India; a company abroad tells us, and we arrange the plan and an invoice it can pay from outside India.

Does Shelf list our products on the apps?

No. Shelf is independent of every app and does not list, import or sell anything, and it gives no advice on Indian law. It reads the apps independently, store by store. Getting onto an app is between your company, your partners in India and that app.

Which apps does it cover?

22 apps: the grocery apps (Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, BigBasket, Amazon Now and JioMart) and 15 more, apps for fashion, beauty, pharmacy, pets, baby and food, the members’ grocery app FirstClub, and DMart Ready, which delivers next day or in slots. Every one is read store by store.

How recent is the data?

Every store on the apps we read is read again every day (JioMart and Amazon Now twice a day), and every read is kept as history. Pro is refreshed every day, and every hour in your target cities once set up. Free is refreshed every week.

Can we have the data as files, or through an API?

Every table exports to Excel or CSV on the Pro plan. There is no public API; a customer on a plan can ask for API access, and we arrange it case by case.