The documents, and the company behind them
Each one is written in plain words and says when it last changed. We do not edit them silently: a change is announced on the changelog first.
What you agree to
- Terms of serviceThe agreement in plain words: what we promise, what we do not, and what you may do with the data.Updated 22 October 2026
- Refunds and cancellationWhen we give the money back, how fast, and how to cancel.Updated 22 October 2026
- PrivacyWhat we keep about you, why, for how long, and who it reaches.Updated 22 October 2026
- Data processing addendumFor a company whose people hold accounts: roles, security, a breach, deletion.Updated 22 October 2026
How we work
- Sub-processorsThe companies that handle account data for us, and what each one does.Updated 22 October 2026
- SecurityHow your account, your session and your payment are looked after, and how to report a weakness.Updated 22 October 2026
- How we read the appsHow every figure is made and what it cannot say. It is part of the terms.The method
- ChangelogWhat changed and when, and every correction a reader asked for.Dated entries
The company
Who you are contracting with
Shelf is made and run by one company, incorporated in India. These are the details a vendor form asks for.
- Legal name
- Apexlayer Technologies Private Limited
- Company number (CIN)
- U58201HR2025PTC135312
- GSTIN
- 06ABDCA5480F1ZT
- Registered office
- C/O WeWork India, DLF Forum, DLF Cyber City Phase III, Sector 24, Gurugram, Haryana 122002, India
- Courts
- Gurugram, Haryana, India
- Grievance officer
- Sachin Gurjar, Director
Who to write to
One address for each kind of question
Anything else goes to support@seetheshelf.com, or through the contact page.
- A legal notice, or a takedown request
- legal@apexlayer.inAnswered within two working days.
- Your personal data, or a complaint about it
- dpo@apexlayer.inAcknowledged within 72 hours.
- A weakness in the product
- security@seetheshelf.comHow we handle a report is on the security page.
- A figure that looks wrong
- trust@seetheshelf.comWe read it again, for any brand we measure.
Trademarks
Blinkit, Zepto, Swiggy Instamart, BigBasket, Flipkart Minutes, Amazon Now, JioMart, FirstClub, Myntra M-Now, Nykaa Now, Zepto Pharmacy, Zepto Cafe, Bistro, Swish, Supertails, OZi, Peeko, Plazza, Slikk, ZILO, KNOT and DMart Ready, their icons, and the brand names shown in the data, are trademarks of their respective owners. They are used here to identify what was measured. We are not affiliated with, endorsed by or sponsored by any of them.
The Shelf name and mark are ours. How to use them is on the brand page.
The licence on a file
Every Excel or CSV file the product writes carries this line, so the rule travels with the data:
© 2026 Apexlayer Technologies Private Limited. Licensed for use inside your business, including in reports to your own clients, with attribution to Shelf (seetheshelf.com). Not for resale as a dataset or bulk republication as a competing product without a written agreement.