Price intelligence
See your price beside your rival’s, on every app.
The same pack is priced differently from app to app, and a rival’s price moves without telling you. Shelf notes the price on each shelf it reads, matches the same pack across apps, and shows what changed since the previous read.
- Lower on Zepto 43%
- Lower on Swiggy Instamart 30%
- The same on both 27%
Matched by brand, name and pack, at the middle price across the stores that list each.
In the product
What you see
- The same pack, app by app
- One product’s price on each app that lists it, side by side, with the price per 100 g or per 100 ml where the pack size is stated.
- You against a rival
- Your price and your discount beside a rival’s, by app and by city.
- What changed since the previous read
- Price cuts and price rises, store by store: which product, on which app, from what to what.
- Where a price differs by store
- On an app that prices by store, the low, the median and the high you were seen at. On an app with one price across its stores, one price.
- An alert when a rival moves
- A message after a read in which a rival’s price was cut or raised on a shelf you watch. Nothing is sent when nothing moved.
The screen
The apps side by side.
Method
How we read it
- 1
Prices are read with the shelf
A product on a store’s shelf comes with the price a shopper is shown and the printed MRP beside it. Both are kept, with the pack size where the app states it.
- 2
One product, matched across apps
Listings on two apps count as one product only when they share a published barcode, or when brand, pack and name match strongly. A match made without a barcode is labelled as inferred.
- 3
The median price, not one store’s
A price shown for an app is the median (the middle value) across its stores. A change is the same store’s price at two reads.
Plans
What each plan includes
All of this is one product, Shelf: Pro opens every screen in full, and Free opens part of each. These are the rows for this page.
| What you see | Freeno card | Pro₹29,999 a month |
|---|---|---|
| Products: each app’s price, stock and price per 100 g, side by side | Your brand and 1 rival | Any brand |
| Alerts when a price, a stock state or a listing changes | Email, Slack, your own webhook. WhatsApp is not live yet |
Prices in rupees, per month, GST included. Pay once for 30 days, or turn on autopay and stop it any time. Compare every plan
Questions about price intelligence
How do you compare a price across apps?
By matching the same product and the same pack on each app, on a published barcode where there is one, and setting each app’s median price side by side. Nothing is compared store against store.
Do prices differ from store to store?
It depends on the app. On some, a product carries one price across the app’s stores. On others prices vary by store, so a price there is shown as the median, with the low and the high. The product says which is which.
Can I track a competitor’s price?
Yes. You pick the rivals you watch, and the product sets their prices beside yours by app and by city, with the changes since the previous read. An alert can carry the changes to your email, Slack or your own webhook.
How fresh are the prices?
Every store on the apps we read is read again every day (JioMart and Amazon Now twice a day), and every read is kept as history. Pro is refreshed every day, and every hour in your target cities once set up. Free is refreshed every week.
Is there a free price comparison?
Yes. The price comparison pages on this site show the same pack on two apps, price by price.
Keep reading
The rest of the product
- Ads intelligenceWhich brands hold the paid slots on your keywords and on your own name.
- Search intelligenceWhere you rank in the unpaid results, for each keyword in each city.
- Shelf intelligenceThe dark stores where a rival is on the shelf and you are not.
- Location intelligenceEvery store of every app Shelf reads, refreshed every week: where each one is, every detail, and what changed.
- Product intelligenceWhich categories have room to enter, who sells them, at what price and pack, and what a rival sells that you don’t.
- Alerts and filesEmail, Slack, your own webhook, and Excel or CSV of any table.
- How to track a competitor’s prices on quick commerceMatching the same pack across apps, price per 100 g, why a price differs by store on some apps and not on others, and what a change between two reads tells you.
See the shelf, every day.
Every store read every day. Pick a category and see who leads it, what sells out, who ranks in its searches and who pays for its ads. Free.
No card and no seller login needed.