Electronics on quick commerce, shelf by shelf.
Phones, earbuds, chargers and kitchen appliances are bought in minutes now, beside the milk. Here is each electronics shelf as we read it: how many brands are on it, how much the five largest hold, the middle price, and the apps that carry it.
- Home appliances
539 brands on the shelf, the five largest holding 23%.
- Chargers, cables and power banks
358 brands on the shelf, the five largest holding 28%.
- Lights and bulbs
151 brands on the shelf, the five largest holding 43%.
- Audio
137 brands on the shelf, the five largest holding 54%.
- Batteries and electricals
96 brands on the shelf, the five largest holding 39%.
Read store by store. How we read the apps
Shelf by shelf
Every mobiles, audio, wearables and appliances shelf we read.
Prices are the middle price on the shelf, GST included. Press a shelf to open it in Shelf, free.
| Shelf | Brands | The five largest hold | Middle price | Apps | Open |
|---|---|---|---|---|---|
| Home appliances | 539 | 23% | ₹1,349 | Open the shelf | |
| Chargers, cables and power banks | 358 | 28% | ₹499 | Open the shelf | |
| Lights and bulbs | 151 | 43% | ₹349 | Open the shelf | |
| Audio | 137 | 54% | ₹1,299 | Open the shelf | |
| Batteries and electricals | 96 | 39% | ₹249 | Open the shelf | |
| Computer accessories | 73 | 57% | ₹999 | Open the shelf | |
| Kitchen appliances | 63 | 62% | ₹1,661 | Open the shelf | |
| Personal care appliances | 50 | 63% | ₹1,100 | Open the shelf | |
| Mobiles and tablets | 43 | 84% | ₹279 | Open the shelf | |
| Wearables | 17 | 96% | ₹2,199 | Open the shelf | |
| Gaming and media | 9 | 99% | ₹1,629 | Open the shelf |
Many brands share home appliances, chargers, cables and power banks, lights and bulbs and batteries and electricals: the five largest hold under half of each. A few brands own mobiles and tablets, wearables and gaming and media: the five largest hold three quarters or more.
For sellers
Selling mobiles, audio, wearables and appliances on the apps.
- Keyword researchWhere you rank, keyword by keyword, city by city
- Ads analyticsWho holds the paid slots, on which keywords, in which cities
- Competitor analysisA rival’s shelf, prices, search and ads beside yours
- Out of stock trackingListed, in stock or out, dark store by dark store
- Price trackingYour prices and a rival’s, pack by pack, store by store
- Fashion on the appsShelf by shelf, with the apps that carry each
- Fresh and imported foodShelf by shelf, with the apps that carry each
Questions about mobiles, audio, wearables and appliances on the apps
Do the quick commerce apps sell mobiles, audio, wearables and appliances?
Yes. BigBasket, Blinkit, Flipkart Minutes, Swiggy Instamart, Zepto, Amazon Now and JioMart carry these shelves, read store by store, every day.
How do I see the brands on one shelf?
Pick it in setup: Shelf opens the shelf at once, with its leading brands, before it asks for an email address.
Blinkit, Zepto, Swiggy Instamart, BigBasket, Flipkart Minutes, Amazon Now, JioMart, FirstClub, Myntra M-Now, Nykaa Now, Zepto Pharmacy, Zepto Cafe, Bistro, Swish, Supertails, OZi, Peeko, Plazza, Slikk, ZILO, KNOT and DMart Ready, their icons, and the brand names shown in the data, are trademarks of their respective owners. They are used here to identify what was measured. We are not affiliated with, endorsed by or sponsored by any of them.
See the shelf, every day.
Every store read every day. Pick a category and see who leads it, what sells out, who ranks in its searches and who pays for its ads. Free.
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