Blinkit keyword research
Blinkit keyword research, from the results shoppers see.
A shopper types a word into Blinkit and buys from the first screen. Shelf searches Blinkit the way a shopper does, in 451 cities, and shows where your products sit in the unpaid results, who holds the first ten, and the keywords of your category where you do not show up.
In the product
What you see
- Your place, keyword by keyword
- Your best unpaid place on Blinkit for each keyword of your category: the usual place across the cities read, and city by city.
- Share of the first ten
- Of the first ten unpaid results for a keyword, the share held by your products and by each rival.
- Keywords you are missing
- The keywords of your category where rivals are in the first ten and you are not.
- Your own brand name
- What comes up when a shopper types your brand on Blinkit: your products, and whose else.
- Paid beside unpaid
- Where a paid slot sits above your best unpaid place, and the keywords where you hold both.
The screen
The keyword finder in Shelf
From the read
From what we read
Method
How we read it
- 1
Tell Shelf your category
The category you sell in, your brand and the rivals you watch. No seller login.
- 2
Shelf searches Blinkit
At each city’s stores, city by city, keeping the first results of each keyword with the date it was read.
- 3
You see where you stand
Your place, the brands above you, and the keywords to work on first. The same figures go to a file or to your mail.
Why it is needed
What Blinkit shows you, and what it does not.
- What Blinkit’s panels show
- Your own listings and your own campaigns: what you listed, and what your ads cost and returned.
- What Shelf adds
- The results page itself, as a shopper sees it in each city, with every brand on it: your place, every rival’s, paid and unpaid apart.
Keep reading
More for sellers on Blinkit.
- Quick commerce keyword researchEvery app, side by side
- Blinkit ads analyticsWho holds the paid slots, on which keywords, in which cities
- Blinkit competitor analysisA rival’s shelf, prices, search and ads beside yours
- Blinkit out of stock trackingListed, in stock or out, dark store by dark store
- Blinkit price trackingYour prices and a rival’s, pack by pack, store by store
- Blinkit APIProduct, price, stock, search and ads data, without building a reader
- Blinkit data without scrapingEvery store, every day, without running a scraper
- What Shelf reads on BlinkitThe shelf, search and ads, with their dates
The same on Zepto, Swiggy Instamart, BigBasket, Flipkart Minutes, Amazon Now and JioMart.
Blinkit, Zepto, Swiggy Instamart, BigBasket, Flipkart Minutes, Amazon Now, JioMart, FirstClub, Myntra M-Now, Nykaa Now, Zepto Pharmacy, Zepto Cafe, Bistro, Swish, Supertails, OZi, Peeko, Plazza, Slikk, ZILO, KNOT and DMart Ready, their icons, and the brand names shown in the data, are trademarks of their respective owners. They are used here to identify what was measured. We are not affiliated with, endorsed by or sponsored by any of them.
Plans
What each plan includes
All of this is one product, Shelf: Pro opens every screen in full, and Free opens part of each. These are the rows for this page.
| What you see | Freeno card | Pro₹29,999 a month |
|---|---|---|
| Your own search and ads: your rank, your share of search, who is on your name | Your counts | You, every rival and every advertiser |
| A rival’s search and ads: its keywords, its paid slots and its cities | Its totals | Every rival, in full |
Prices in rupees, per month, GST included. Pay once for 30 days, or turn on autopay and stop it any time. Compare every plan
Questions about Blinkit keyword research
Does Blinkit have a keyword research tool?
Any keyword figures inside Blinkit’s own seller or ads panels cover your own account. Shelf shows the results page itself, as a shopper sees it, with every brand on it, city by city.
Can Shelf show how often a keyword is searched on Blinkit?
No. How often a word is searched is Blinkit’s own number. Shelf shows what the results hold: who ranks, who is in the paid slots, and how crowded the first ten are.
Which cities does Shelf read Blinkit search in?
451 cities, every day.
Are paid results counted in my rank?
No. Your place is counted in the unpaid results. Paid slots are counted apart, by brand, so you see who pays to sit above you.
Do I need my Blinkit seller login?
No. You sign in to Shelf with an email address. Nothing in Shelf is built on a seller login or an ad account.
Keep reading
The rest of the product
- Ads intelligenceWhich brands hold the paid slots on your keywords and on your own name.
- Search intelligenceWhere you rank in the unpaid results, for each keyword in each city.
- Shelf intelligenceThe dark stores where a rival is on the shelf and you are not.
- Price intelligenceYour price beside a rival’s on each app, and what changed since the previous read.
- Location intelligenceEvery store of every app Shelf reads, refreshed every week: where each one is, every detail, and what changed.
- Product intelligenceWhich categories have room to enter, who sells them, at what price and pack, and what a rival sells that you don’t.
- Alerts and filesEmail, Slack, your own webhook, and Excel or CSV of any table.
See the shelf, every day.
Every store read every day. Pick a category and see who leads it, what sells out, who ranks in its searches and who pays for its ads. Free.
No card and no seller login needed.