Amazon Now keyword research

Amazon Now keyword research, from the results shoppers see.

A shopper types a word into Amazon Now and buys from the first screen. Shelf searches Amazon Now the way a shopper does, in 134 cities, and shows where your products sit in the unpaid results, who holds the first ten, and the keywords of your category where you do not show up.

Keyword 1 usually place #2
Keyword 2 usually place #7
Keyword 3 usually place #1
Keyword 4 usually place #14
A drawing, not a read: a brand’s usual unpaid place on four keywords.

In the product

What you see

Your place, keyword by keyword
Your best unpaid place on Amazon Now for each keyword of your category: the usual place across the cities read, and city by city.
Share of the first ten
Of the first ten unpaid results for a keyword, the share held by your products and by each rival.
Keywords you are missing
The keywords of your category where rivals are in the first ten and you are not.
Your own brand name
What comes up when a shopper types your brand on Amazon Now: your products, and whose else.

The screen

The keyword finder in Shelf

Search: a brand’s keywords by its cities, a green disc where it is in the first 20 (larger the higher), red where a rival is in the first 10 and it is not
Brand names are hidden here.

From the read

From what we read

Method

How we read it

  1. 1

    Tell Shelf your category

    The category you sell in, your brand and the rivals you watch. No seller login.

  2. 2

    Shelf searches Amazon Now

    At each city’s stores, city by city, keeping the first results of each keyword with the date it was read.

  3. 3

    You see where you stand

    Your place, the brands above you, and the keywords to work on first. The same figures go to a file or to your mail.

How it works, step by step · How we read the apps

Why it is needed

What Amazon Now shows you, and what it does not.

What Amazon Now’s panels show
Your own listings and your own campaigns: what you listed, and what your ads cost and returned.
What Shelf adds
The results page itself, as a shopper sees it in each city, with every brand on it: your place, every rival’s.

Keep reading

More for sellers on Amazon Now.

The same on Blinkit, Zepto, Swiggy Instamart, BigBasket, Flipkart Minutes and JioMart.

Blinkit, Zepto, Swiggy Instamart, BigBasket, Flipkart Minutes, Amazon Now, JioMart, FirstClub, Myntra M-Now, Nykaa Now, Zepto Pharmacy, Zepto Cafe, Bistro, Swish, Supertails, OZi, Peeko, Plazza, Slikk, ZILO, KNOT and DMart Ready, their icons, and the brand names shown in the data, are trademarks of their respective owners. They are used here to identify what was measured. We are not affiliated with, endorsed by or sponsored by any of them.

Plans

What each plan includes

All of this is one product, Shelf: Pro opens every screen in full, and Free opens part of each. These are the rows for this page.

What you seeFreeno cardPro₹29,999 a month
Your own search and ads: your rank, your share of search, who is on your nameYour countsYou, every rival and every advertiser
A rival’s search and ads: its keywords, its paid slots and its citiesIts totalsEvery rival, in full

Prices in rupees, per month, GST included. Pay once for 30 days, or turn on autopay and stop it any time. Compare every plan

Questions about Amazon Now keyword research

Does Amazon Now have a keyword research tool?

Any keyword figures inside Amazon Now’s own seller or ads panels cover your own account. Shelf shows the results page itself, as a shopper sees it, with every brand on it, city by city.

Can Shelf show how often a keyword is searched on Amazon Now?

No. How often a word is searched is Amazon Now’s own number. Shelf shows what the results hold: who ranks, who is in the paid slots, and how crowded the first ten are.

Which cities does Shelf read Amazon Now search in?

134 cities, every day.

Does Amazon Now mark paid results?

Amazon Now shows ads only to shoppers who are signed in, so on Amazon Now Shelf counts the results as they come.

Do I need my Amazon Now seller login?

No. You sign in to Shelf with an email address. Nothing in Shelf is built on a seller login or an ad account.

See the shelf, every day.

Every store read every day. Pick a category and see who leads it, what sells out, who ranks in its searches and who pays for its ads. Free.

No card and no seller login needed.