Books and magazines brands on quick commerce

Ranked by product-store listings: one product on the shelf of one store, counted across the stores carrying the brand in this category. It shows what is on the shelf, not sales, and is not added up into a market share. 183 brands and 2,979 products were counted on Blinkit, Zepto and Swiggy Instamart.

# Brand Listings Share of listings Products seen Median price Apps
1 Penguin Publishers 526K 24% 429 ₹291 Blinkit
2 Wonder House 204K 9.3% 147 ₹179 Blinkit
3 Maple Press 189K 8.6% 254 ₹109 BlinkitZepto
4 Pinwheel Publication 117K 5.3% 129 ₹119 Blinkit
5 Fingerprint 102K 4.6% 77 ₹177 Blinkit
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What this is based on

How we read the apps.

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Where each of these brands is on the shelf and you are not

A free account shows your brand's row, one rival, one city, and the count of stores where a rival is on the shelf and you are not. The store list, pincode by pincode, is what a plan buys.